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Silicon Stories |
From the Publisher
Silicon Stories is an entertaining and informative look at the inside world of software development from an author who has spent many years in the trenches. This is a view of the world where "Collaboration is King", where projects are the "Economic Unit of Value Creation", and where the software development process is more like movie making than engineering. It is a book of ideas, told through a series of stories that illuminate interesting developments at the intersection of business and technology. Story Telling is the Message and the Medium. Silicon Stories emphasizes the importance of story telling in a number of disciplines: software development, marketing and knowledge management. It substantiates the importance of story telling with numerous examples and references. Story telling (i.e. human communications) is arguably the central theme of the book, however Leyva also emphasizes this idea by using it as the medium by which he conveys the message. Silicon Stories is easy-to-read and full of humorous passages that are sure to bring a chuckle. There are over 40 original whimsical illustrations that will enhance the reader's experience. In the chapter, "What Comes After What Comes Next", the author goes way out on a limb to predict the emergence of the Grand American Renaissance.
Book Description
Business? Yes. Technology? Yes. The convergence of the two—absolutely! However, Silicon Stories encompasses significantly more. Leyva discusses the new social contract and connects the dots between business, technology, art and popular culture with a combination of clarity and eloquence that both informs and surprises. Need to understand why the software-centric enterprise will dominate the future, and, at the same time, are you in dire need of a fresh perspective on why most software projects fail to deliver on the promised value proposition? Despite the diatribes written by the proponents of the productivity paradox, software will continue to be the prime mover in the endless pursuit of competitive advantage by corporations both large and small. However, if software is to deliver on its promises, it must be viewed, developed, managed and delivered in an entirely different manner. Silicon Stories is powerful, informative, inspirational, irreverent, and at times downright funny, while shining a new light on the convergence of business and technology in a manner that is analytically profound yet completely accessible to the non-technologist.
About the Author
Carlos A. Leyva has been a top-gun consultant and entrepreneur in the technology industry for over twenty years. During this time he has worn numerous techno-hats: from Developer to Chief Architect; from Professional Services Manager to Director of Applications Development. He is the founder and CEO of an Internet consultancy that works with Fortune 2000 companies interested in deriving competitive advantage from the latest enabling technologies.
| Author: |
Carlos A. Leyva |
| Price: |
$97.64 |
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Silicon Stories
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